E-mobility consultancy M3E has partnered with East Frisian freight carrier Nanno Janssen GmbH to publish a free industry guide for the logistics sector. The whitepaper, titled “Sustainability as a Competitive Advantage: Electric Mobility for Shippers and Transport Customers,” offers strategic decision-makers and operational managers a vital resource for navigating the transition to electric mobility.
This comprehensive guide specifically targets manufacturers, wholesalers, and depot operators across Europe, whether they operate their own fleets or not. Consequently, the whitepaper provides a detailed perspective on European market developments.
Electromobility is Now Essential
The transport transition requires strategic planning and agility. Dr. Christian Milan, founder and managing director of M3E, asserts that electrification is no longer optional for shippers.
“For shippers, there’s no getting around electromobility anymore,” Dr. Milan explains. “With markets in flux and politics adding pressure, decision-makers now have to combine agility with long-term strategy. As a result, diesel transport is becoming a costly habit—while electric trucks are turning from a smart choice into an inevitable one.”
The paper highlights how continuously rising fuel prices, increased tolls, and tightening regulation make diesel transport prohibitively expensive. It argues that industry leaders must rethink established practices, for instance, challenging price structures in tenders currently benchmarked to diesel costs.
Practical Guidance and EU ETS 2 Focus
The new whitepaper serves as a practical handbook. It provides relevant insights and actionable recommendations to help businesses future-proof their models. The guide features in-depth analyses and graphics covering critical topics:
- Current market conditions and electric truck deployment.
- Development of depot charging infrastructure.
- Available subsidies and relevant regulations.
Notably, the paper places particular emphasis on the forthcoming EU Emissions Trading System 2 (EU ETS 2). This regulation is expected to significantly impact the logistics industry’s operational costs and compliance requirements.
Long-Haul Electrification is Already Here
The whitepaper concludes with a compelling best practice case study: the freight forwarder Nanno Janssen. Recognized as a pioneer in electric trucking, the company offers valuable real-world insights into successful electrification.
Nanno Janssen Jr., Chief Strategy Officer, confirms that range is no longer a concern. In fact, their growing e-truck fleet now operates successfully on long-haul routes.
“We now operate our growing e-truck fleet on long-haul routes as well,” says Janssen Jr. “With a smart mix of depot charging and public fast-charging stations along carefully planned routes, range is no longer an issue. Furthermore, charging fits neatly into the legally required rest breaks, so there’s virtually no downtime compared to diesel.”
Janssen Jr. confirmed their e-trucks have successfully completed international trips to destinations including the Benelux countries, Denmark, Sweden, Switzerland, Austria, Italy, France, Spain, and the UK. Beyond efficiency, the e-trucks also deliver a noticeably less stressful experience for drivers, who strongly prefer the comfort of the new electric fleet.
The whitepaper is available for free download, offering logistics professionals the necessary tools to turn sustainability into a competitive advantage.
