Duracell, known for its “copper top” batteries and one of the world’s most trusted battery brands, is hitting the road with Duracell E-Charge, a new ultra-fast electric vehicle (EV) charging network designed to energize the UK’s transition to electric mobility. Backed by more than £200 million in investment over the next decade, the initiative aims to make public charging faster, more reliable, and more accessible for drivers across the UK. The news was released on EINPresswire on October 12, 2025.
“Duracell has always stood for long-lasting performance, safety, and sustainability,” said Javier Hernandez Reta, Chief Marketing Officer at Duracell. “Now, EV drivers can travel even further with the same confidence they’ve had in our batteries for generations.”
To bring this network to life, Duracell has licensed Elektra Charge, a newly formed charge point operator, to manage Duracell E-Charge. The charging sites will be developed and funded by The EV Network (EVN), a leading UK charging infrastructure developer known for delivering some of the nation’s largest and most advanced charging hubs.
The EV Network (EVN) is one of the UK’s leading developers of high-powered EV charging infrastructure, known for delivering large-scale, future-ready projects nationwide. With more than 43 charging locations and over 300 chargers already in operation, including the UK’s largest charging hub at the National Exhibition Centre, EVN partners with global charge point operators, fleet providers, and major retailers to expand reliable public charging access.
As both an investor and developer, EVN oversees every stage of infrastructure deployment, from site selection and design to installation and ongoing maintenance. The company’s partnership-driven approach ensures that every site is strategically positioned in high-traffic retail and roadside locations, optimized for long-term performance and maximum uptime.
EVN also provides remote network management, inspections, and maintenance across all its sites, ensuring drivers can depend on a seamless and efficient charging experience every time they plug in.
“The UK needs faster and more dependable charging to match the pace of EV adoption,” said Reza Shaybani, CEO of The EV Network. “Duracell E-Charge directly answers that demand by combining EVN’s expertise with one of the world’s most recognized brands.”
EVinfo.net spoke with Shaybani, who said the company plans to launch Duracell EV charging in the USA in 2026.
With charging speeds up to 1,000 kW and consistently high uptime, Duracell E-Charge promises a seamless experience for drivers. Transparent pricing and flexible payment options, including app, contactless, and plug-and-go, ensure convenience at every stop.
“Duracell has powered people’s lives for decades,” said Mark Bloxham, Managing Director of Duracell E-Charge. “Now, we’re powering their journeys. Charging your car should be as easy as changing the batteries in your remote—plug, play, and go.”
The first six Duracell E-Charge sites are set to open in 2025, with rapid expansion planned through 2026 and beyond. Located at key destinations such as motorways, retail hubs, and city gateways, each site will feature intuitive interfaces, clear navigation, and 24/7 customer support.
Duracell and Puredrive Energy Power a Smarter, Greener Future
Duracell awarded Puredrive Energy the exclusive license to manufacture and distribute Duracell-branded Energy Storage and EV charging products for both residential and commercial markets. Known for their quality and customer service, Puredrive Energy had already built a strong reputation in the UK and European home energy storage market, making them a natural partner for one of the world’s most trusted power brands.
Since the launch of the Duracell Energy range of smart energy solutions, Puredrive Energy has expanded operations into international markets, including Benelux and South Africa. The company continues to deliver reliable and high-performance energy storage systems through a trusted network of Platinum Partners and Approved Installers, ensuring customers receive premium service and support.
At the heart of the partnership is innovation, embodied by the DuraCharger EV, Duracell Energy’s advanced home EV charging solution. Designed for efficiency and convenience, the 7kWh DuraCharger is solar compatible and built for homeowners who value sustainability and cost savings. With intelligent features that optimize charging and energy use, DuraCharger represents the smart, connected future of EV home charging.
“Duracell Energy is here to help you transition towards free or lowest cost, reliable, green energy – Its usage, generation and storage. We will guide, supply and support you as you take control of your energy,” said Mark Millar, CEO of Duracell Energy.
Duracell Energy’s mission is to empower homeowners and businesses to take control of their energy, reducing costs, cutting carbon emissions, and becoming more independent from the grid. Through market-leading solar and battery technologies, Duracell Energy provides long-lasting solutions that help customers generate, store, and manage their energy on their own terms.
