Electric vehicle (EV) sales and EV charging are both growing fast in 2025. Cox Automotive’s EV Market Monitor – July 2025 reported that in July, new EV sales climbed to 130,082 units, up 26.4% month over month and 19.7% year over year, increasing market share to 9.1%. July 2025 was the second-highest monthly total on record, with 11 brands posting their best EV sales of the year.
EV charging data provider Paren reported in August 2025 that its analysts forecasted a 19% YoY increase in DC fast charging (DCFC) infrastructure port deployments in the US this year, according to data from Paren’s Q2 State of the Industry Report on EV fast charging in the US.
“We’re here to tell you that we’re on a record pace,” Loren McDonald, chief analyst at Paren, said during a recent presentation. “The industry is building out and deploying stations at an uncanny pace that we’ve never seen before.”
Lincoln Electric, Founded in 1895, Enters the EV Charging Industry
Lincoln Electric began in 1895 making electric motors and gradually built up deep expertise in high-power electrical systems, rugged industrial equipment, and power conversion. Their mastery of welding, cutting, and joining technologies meant years of working with electrical currents, heat, robustness, and precision. All of these are directly relevant in EV charging, especially for fast charging that requires high currents, voltage conversion, and reliability in outdoor or harsh environments. By recently entering the EV charging industry, Lincoln Electric is applying its core engineering and manufacturing strengths to a booming adjacent market.
One of the consistent complaints in existing DC fast charging infrastructure is unreliable performance, high downtime, environmental vulnerability, and lack of robust service support. Lincoln Electric sees an opportunity to differentiate itself by leaning into its reputation for rugged, industrial-grade gear. Its Velion® DC fast charger is built to handle extreme temperature ranges (from very cold to very hot), and has a targeted uptime of over 97%.
The company is also leveraging its existing service network and manufacturing scale to provide better support and reliability. This is not merely about offering another charger, but about raising the bar for what customers can expect in longevity and uptime.
EV charging is a fast-growing segment with strong tailwinds: electrification of vehicles, fleet electrification, need for public charging, government mandates, and consumer demand. For Lincoln Electric, entering EV infrastructure offers a substantial growth opportunity, a way to diversify beyond its traditional markets while still leveraging its existing capabilities in power electronics, manufacturing, service, and reliability.
The EV transition is real, accelerating, and not going away. For a company with over a century in welding and industrial power systems, staying relevant means adapting. By becoming a serious player in EV charging, Lincoln Electric positions itself not just as a legacy manufacturer, but as a provider of future-facing infrastructure. Their entry with high-power fast chargers, their emphasis on reliability, domestic content, and software (i.e. management tools) suggest they want to be more than OEMs of hardware, they want to be part of the EV ecosystem (charging networks, service, maintenance, uptime guarantees).
Regulatory Momentum and Market Incentives: Proudly Made in America
The U.S. government has passed or is enforcing several policy programs to accelerate EV adoption and charging infrastructure deployment (for example, the recently restarted NEVI – National Electric Vehicle Infrastructure program). Lincoln Electric is positioning itself to meet or exceed the requirements of these programs. Their Velion chargers exceed thresholds for domestic content, and are “American-designed and American-assembled.” By aligning their product with these regulatory incentives and funding opportunities, they can tap into government support, subsidies, and favorable procurement.
Bruce Chantry, Lincoln Electric’s Vice President Electric Vehicle Solutions, Interviewed by EVinfo.net
We had the great honor of catching up with Bruce Chantry, who heads EV solutions at Lincoln.
Bill Pierce: What led Lincoln Electric to jump into the EVSE market with the Velion line?
Bruce Chantry: It really felt like a natural next step for us. With over 130 years of experience in industrial power electronics and advanced manufacturing, we saw a clear opportunity to support the shift to electric transportation. Velion is our way of bringing reliable, scalable, and American-assembled fast charging solutions to the market.
Bill Pierce: What makes Velion different from other EV chargers out there?
Bruce Chantry: Velion isn’t just another charger, it’s designed as part of a complete ecosystem. Whether you’re the driver plugging in, the charge point operator keeping things running, or the installer and technician making sure everything works smoothly, we’ve built Velion with all of you in mind. Our customer-first mindset, honed over decades in the welding industry, helps us tackle pain points before they become problems.
Bill Pierce: How does Lincoln Electric’s focus on reliability show up in Velion’s designs?
Bruce Chantry: Reliability is baked into everything we do, it’s not just a checkbox. We manufacture our own printed circuit boards, protect them from the elements, and reduce electrical connections to avoid common failure points. Features like vertically mounted PCBs and bus bars aren’t just design choices, they’re part of a bigger strategy to make Velion durable and easy to service.
Bill Pierce: How does your manufacturing scale and service network support Velion?
Bruce Chantry: We’ve got significant manufacturing capacity –over 1.5 million square feet of space right here in Cleveland, OH. That scale means we can meet demand quickly. Plus, our nationwide service network, with nearly 500 locations, is already set up to support Velion chargers. That gives us a big advantage when it comes to deployment and customer support.
Bill Pierce: How are you helping fleets, municipalities, and site hosts as EV adoption picks up speed?
Bruce Chantry: We’re working closely with customers to understand their challenges and build solutions that make a real difference. Whether it’s making installation easier, boosting uptime, or improving the user experience, our product team is focused on solving real-world problems. And with our manufacturing and service capabilities, we’re ready to support large-scale rollouts.
Bill Pierce: What kind of feedback are you hearing from early Velion users?
Bruce Chantry: It’s been really encouraging. Customers and partners often tell us that Velion feels like it was built for tough, industrial environments, which is exactly what we aimed for. They appreciate the rugged design and reliability, and they can tell it wasn’t just adapted for EVSE—it was purpose-built.
Bill Pierce: Why is being American-made such a big part of Velion’s story?
Bruce Chantry: It’s more than just pride – it’s a strategic edge. Domestic engineering and manufacturing let us collaborate more closely, maintain tighter quality control, and avoid many of the supply chain issues others face. Velion exceeds domestic content thresholds, which means better availability, easier service, and long-term support – all while supporting U.S. jobs.
Bill Pierce: What’s next for Velion and Lincoln Electric in the EVSE space?
Bruce Chantry: We’re always innovating. While we can’t share specifics yet, there are exciting new products in the pipeline. Our vision is to make Velion more than just a charger, it’s a key part of smarter energy systems. With our engineering expertise and customer-first approach, we’re ready to lead the next wave of EV infrastructure.
Lincoln Electric’s Velion 50 kW Mobile DC Fast Charger: A Compact, Rugged, and Flexible Charging Solution
The Velion 50 kW mobile DC fast charger from Lincoln Electric is a compact, rugged, and flexible charging solution designed for fleet operators, dealerships, construction sites, and other environments where permanent infrastructure may not be practical. It delivers scalable power, with configurations at 12.5 kW, 25 kW, or the full 50 kW output, and supports both CCS1 and NACS connectors, making it compatible with a wide range of electric vehicles.
The unit can be deployed in multiple formats, including ground-mounted, wheeled, or secured within a roll-cage, giving it adaptability for different field and service applications. Built with weather resistance and durability in mind, it incorporates epoxy-coated circuit boards, smart diagnostics, and remote monitoring to ensure reliability and ease of management.
Lincoln Electric emphasizes domestic sourcing, with more than 70 percent U.S. content, allowing the charger to meet both NEVI and Build America, Buy America standards, which in turn makes it eligible for federal funding programs. Backed by a three-year warranty, the Velion 50 kW is intended to fill a critical niche by providing mobile, compliant, and quickly deployable charging capacity, though its 50 kW output is more modest than the ultra-fast chargers used at highway corridors, making it best suited for fleets, service centers, and temporary charging operations rather than high-throughput public charging hubs.
130 Years of Excellence
Lincoln Electric was founded in 1895 in Cleveland, Ohio, by John C. Lincoln, with his brother James F. Lincoln later joining to help guide the company. What began with a modest $200 investment producing electric motors has grown into a global manufacturing and automation leader. Over its history, Lincoln Electric established expertise in welding, cutting, and joining technologies, building a reputation for innovation and reliability.
Today, the company employs around 12,000 people and operates manufacturing and integration facilities in 21 countries, with sales and distribution reaching more than 160 nations. Its annual revenue is in the multi-billion-dollar range, exceeding $4 billion in recent years. Lincoln Electric is also recognized for its unique employee incentive system, a company culture that views people as assets, and internal advisory boards that give employees a voice in operations.
The business emphasizes a strong ethical foundation, often framed as the “Golden Rule,” while maintaining a commitment to quality, innovation, and customer satisfaction. This blend of technical expertise, global reach, and employee-focused culture has positioned Lincoln Electric as a worldwide leader in welding, automation, and related technologies.
Contact Lincoln’s friendly and knowledgeable team today for more information. Lincoln is highly recommended by EVinfo.net.
